For Luke Jordan, 2023 has certainly been an eventful year. Having kicked things off by becoming the CEO and co-steward of Electro Acoustics, he now gets to bookend his year by winning the 2023 Total Tech Summit social media contest, earning a $250 gift card for his ability to mix insight and humor in 280-character bursts throughout the three-day event last week in Las Vegas.

When he wasn’t serving as a panelist in the Summit’s general session on succession planning—a familiar topic given the start of his year—Jordan was busy posting his every move on X.

While Jordan likely had some inkling that he’d be declared winner based on the sheer volume of his #TotalTech23 posts, the social media contest wasn’t just about overwhelming the competition based on numbers. Jordan also shared insights from the sessions he attended and meetings he had with manufacturers at the event, mixing in serious content with silly stuff in a blend that capture his personality perfectly.

“Total Tech Summit was a blast this year,” he said when informed of his award-winning performance. “This was my second time to attend, and it has been cemented as a must-attend event. The panels and keynotes were relevant as a small business owner and leader, none more than Kirk MacDowell’s keynote on attrition and customer loyalty.

“The rotation of venues also makes the show more fun. Hitting golf balls towards the Strip and playing cornhole with friends from around the world was a blast. I won’t share everything that happened in Vegas, but teaching some Canadians how to two-step at a country bar definitely made the list,” says Jordan.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now! 

The #avtweeps community, both in person and on X “was as strong as always,” says Jordan, and “engagement from those who couldn’t make it is a testament to the community.

“My highlight was my friends across the pond going nuts on X when I started punching signage displays on the show floor! I always enjoy sharing opinions and content within our industry because of how active and passionate we all are,” he says.

Total Tech Summit will be in San Antonio, Texas, next year from Oct. 30-Nov. 1. Apply now to be part of the 2024 event with more than 200 of your peers from the security, residential and commercial AV integration industries.

Craig MacCormack is a veteran journalist who joined Security Sales & Integration in June 2023 as web editor. He covered AV, IT and security with SSI’s sister publication, Commercial Integrator, from January 2011 to June 2021.

This article was originally posted on our sister site Security Sales & Integration.

• Page 1