Sporting multiple conference rooms, a gaming sanctuary, and lights that adapt to the needs of occupants, the Ganem MX Lounge is a unique multifunctional space in Mexico City for Ganem, a Mexican marketing agency, with technology systems develops by Texas-based integrator SmartXp. The space comes complete with multiroom wireless audio, motorized shading, and a control system to wrap it all together, however, the feature that is perhaps most readily apparent is the main display when one first enters.
The selection of a 217-inch microLED display as the cornerstone of this award-winning multifunctional room design stems from its unparalleled versatility and transformative potential, according to SmartXp COO Joel Tec.
The cutting-edge 4K, 1.2 pixel-pitch display technology offers a seamless canvas to cater to diverse activities, effortlessly transitioning between meeting rooms, a coworking zone, a gaming sanctuary, and a vibrant social lounge, he notes.
“Its brilliance shines in its adaptability to both daylight and nighttime settings, eliminating the limitations imposed by varying lighting conditions. The display’s exceptional brightness and color accuracy ensure optimal visibility and engagement across all scenarios,” Tec explains.
What truly sets this design apart is the centralized control system, which empowers users to conjure a spectrum of ambiances at their fingertips. From focused work to immersive play and engaging social interactions, the display’s pre-programmed scenes curate bespoke environments, effortlessly evoking the desired mood.
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A Sonos sound system immerses occupants in pristine audio to elevate the sensory experience. Effortlessly transitioning between work and play, automatic shades adapt to daylight or nightfall. The heart of control lies in the user-friendly URC system, orchestrating every facet with intuitive precision, Tec adds. “Pre-programmed scenes curate bespoke ambiances — focused work, immersive gaming, energetic entertainment, or the allure of a night lounge bar,” he says.
Ever since the pandemic, integrators like SmartXp have been dabbling with commercial and resimercial projects, with those two business verticals comprising a sizeable percentage of work from CE Pro 100 integrators. These include MDU properties (which CE Pro recently conducted a deep dive on) like this high-rise apartment in Shanghai developed by Sentiment. There’s also plenty of work being done in entertainment venues, like this sports lounge by Professional Audio Video Systems. With the popularity of gaming and the rise of eSports, there have even been integrators, like Adtech Systems, who have created professional eSports rooms for institutions like Central Connecticut State University.
Systems & Equipment
- URC controls
- MicroLED & Matrox video wall controller
- BrightSign digital signage player
- Samsung TVs
- Sonos audio
- Amazon 4K Fire Stick
- Somfy shades
- Hikvision access control
- Philips Hue lighting
- Logitech & Shure microphones
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