Fresh off the CEDIA Expo 2023 trade event, which took place in Denver this past September, Screen Innovations (SI) is adding another motorized screen solution to its range of solutions: The new Short Throw Lift. The company says this new product Lift addresses the growing need for large but discreet displays in smaller media rooms and corporate boardrooms. 

According to SI, unlike traditional projection systems that require a certain distance from the projector to the screen or work best in dark rooms, the pop-up laser TV sits just inches from a short-throw projector. SI has paired the Short Throw Lift with its 120-inch ambient light rejecting screen—a 110-inch ALR screen is also available—for a complete turnkey laser TV system that minimizes glare from artificial and natural lighting to deliver a bright, crisp images.

“The big-screen experience has evolved dramatically over the past few years, transforming from a dark room where only movies are enjoyed to a multimedia experience that invites us to gather as a family and with friends to play video games, connect with others via Zoom, or simply watch TV together. People still want a big screen experience but may not have the room design for a long-throw projector,” says Blake Vackar, screen evangelist, Screen Innovations. “Our Short Throw Lift gives integrators a great alternative to this common installation challenge. The lift is easy to integrate into any viewing environment, features our best ALR screen, and delivers stunning images up to 8K resolution.” 

Short Throw Lift Complements Interior Designs

SI explains that viewers can sit anywhere—a 12-foot seating distance is recommended—without casting shadows on the screen. SI notes these setup capabilities make the Short Throw Lift useful for gaming, business presentations, and videoconferencing.

The Texas-based manufacturer boasts the Short Throw Lift also blends in with a variety of room designs. SI says for example, the laser TV rolls quietly and smoothly into the base of the unit and is concealed by a trap door when it’s not in use. The base can stand alone, be integrated into cabinetry, mounted to the wall, or tucked beneath the floor.

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Control options for the latest SI product include a 12-volt trigger, infrared or SI’s new wireless Sub-Gig 485 RF transceiver, Pegasus. 

In addition, integrators can pair the Short Throw Lift with an SI ALR screen, as well as their preferred short-throw or ultra-short-throw laser projector. Hidden handles enable the unit to be easily positioned according to the projector, viewing, and space requirements. 

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