Talk about an all-star duo – LG Electronics and Bang & Olufsen have teamed up to provide a high-end, high-performance package for discerning AV enthusiasts. The companies previewed the pairing earlier this year, and now have announced the availability of this ultra-premium bundle that marries LG’s 136-inch MAGNIT microLED display and Bang & Olufsen’s flagship Beolab 90 home cinema speakers.
The impactful and impressive home theater/media room experience is being launched in the United States this month at Bang & Olufsen’s Costa Mesa, Calif., showroom. The bundle (model LSAD-U136RBO90) also will be available through selected specially certified LG MAGNIT integrators catering to the luxury residential market, B&O adds.
Together, the 11-foot diagonal LG display and pair of 4-foot-tall B&O floorstanding speakers are available at a lofty suggested price of $381,392.
“Bang & Olufsen’s rich heritage, spanning 97 years of design and audio excellence, make them an ideal partner for LG MAGNIT,” says Michael Kosla, senior vice president at LG Electronics USA.
“When adding the flagship Beolab 90 speakers to the breathtaking color, clarity and contrast of LG MAGNIT, the result is a truly immersive home cinema experience with seamless, large-scale images and dynamic, nuanced sound. LG MAGNIT was designed with numerous high-end features, now complemented by the addition of B&O speakers to deliver an even more premium offering that needs to be seen and heard to be believed.”
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The company explains that LG MAGNIT, as an entry into the growing microLED trend, produces images generated directly by millions of individual diodes that can turn off completely when presenting the color black. This enables the displays to deliver stunning contrast and color, LG states.
The 136-inch 4K UHD (3840 x 2160) display, featuring a 120Hz refresh rate, includes LG’s α (Alpha) 9 AI Processor that employs deep learning technology, which is said to reduce picture noise and optimize saturation and contrast based on room conditions.
The technology also is designed to enhance the clarity of faces and text onscreen, while an ambient light sensor adjusts brightness and tone mapping for optimal performance in varying lighting conditions, LG adds.
Flagship Bang & Olufsen Speakers Add Design & Performance Prowess
As the flagship home theater speakers from Bang & Olufsen, Beolab 90 has become an iconic design for the acclaimed Scandinavian brand. The 8,200-watt speakers feature a curved wooden base, a series of angular facets covered in sleek fabric, and finishing touches of brushed aluminum, the company describes.
Beolab 90 sits atop the category of Bang & Olufsen speakers that includes Beolab 50 and Beolab 28, all of which are compatible with LG MAGNIT 136- and 118-inch displays.
“We commend our friends at LG on the creation of the LG MAGNIT and find it to be the perfect match for the unique and powerful cinematic experience produced by Beolab 90,” says Michael Henriksson, Bang & Olufsen’s vice president of product marketing.
“Our brand has been beloved by movie and music lovers for nearly a century, and we align closely with LG’s values for achieving aesthetic and performance excellence in our chosen category. We immediately understood LG’s vision for elevating the home cinema experience and now customers will soon hear why Beolab 90 is the perfect audio pairing to complement the incredible picture quality achieved through LG MAGNIT.”
To ensure reliability and usability of the customer experience, LG and Bang & Olufsen conducted several rounds of testing to deliver seamless compatibility between the LG webOS platform on LG MAGNIT, and Bang & Olufsen’s software application. That allows owners to control both LG MAGNIT and Beolab 90 via B&O’s remote controller.
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